Elvis Presley Enterprises, Inc. (EPE) announced today that five new international licensing agents have been signed for the King of Rock ‘n' Roll.
Companies appointed as EPE's exclusive licensing agents are:Celebrities Entertainment for the UK and all of Europe. Vega Brands for South America and Brazil. HW Brands Ltd in Israel. Infiniss in Korea. Merchantwise Pty Ltd in Australia and New Zealand.
This announcement was made by Carol Butler, Vice President International Licensing for EPE. "The demand for Elvis product internationally continues to grow every year,” stated Butler. “With such high interest and activity we've found it necessary to expand our international agents. We look forward to working with them all.”
“We are honored to be working with the Elvis Presley brand in Australia. The possibilities with such an iconic image are endless,” saidMerchantwise Pty. Ltd. Senior Licensing Manager Con Goutzoulas.
“We are very excited to be representing the Elvis Presley brand exclusively in all of Europe. We look forward to working with the existing licensees, as well as expanding the licensee base with new partners in Europe,” said EPE European representative and Celebrities Entertainment Managing Director Ulf Vespermann.
Much of the increased activity can be attributed to the fact that 2011 marks the 55th anniversary of many Elvis firsts including his first RCA single and national hit "Heartbreak Hotel," his first album, "Elvis Presley," his first movie, "Love Me Tender," and his first television appearances on The Dorsey Brothers' "Stage Show," "The Milton Berle Show," "The Steve Allen Show" and "Ed Sullivan."
Additionally, the 35th anniversary of Elvis' passing in 2012 will generate many new licensing opportunities.
The Elvis brand currently has 175 licensees worldwide selling products in 122 countries with approximately 7,000+ active skus or products in the marketplace.
Source; EPE - Various / EpGold