New digital television channel Vintage TV has signed a deal with Getty Images to use some of its 360,000 still images and 8,000 hours of video content.
The Getty archive will be incorporated by Vintage TV into 500 new music videos it is creating for songs that were recorded before the video age, as well as other original content.
Launching on Wednesday 1 September, the broadcaster is positioning itself as the first music channel dedicated to the so-called "vintage age" from the 1940s to the 1980s, playing songs by Nat King Cole, Elvis Presley, Pink Floyd and the Rolling Stones
Vintage TV will broadcast specially created videos for songs in the charts prior to 1976, before the era of promotional videos.
They include Not Fade Away by the Rolling Stones, featuring classic archive footage of the band, and If I Can Dream by Elvis Presley, played across footage of Martin Luther King's fight for racial equality.
Vintage TV, whose other archive partners include the BBC, ITN, Eagle Rock Entertainment and DCD Rights, will also broadcast concerts and documentaries.
Source:elvis-express.com / EpGold