Marketing Elvis in 2012

Share this article

Scott Williams the VP of Marketing and Media for Elvis Presley Enterprises visited the Public Relations Society of America-Memphis chapter to talk
about the PR strategies at EPE.

It runs a long 37 minutes however he does talk about some interesting thoughts

- "The Elvis Brand"
- What EPE puts financial investment in (ie Nissan commercial)
- Modern Family TV show.
- Fan studies and marketing
- Social Networking
- The EPE website & facebook

_{Source; EPE / EpGold}