Scott Williams the VP of Marketing and Media for Elvis Presley Enterprises visited the Public Relations Society of America-Memphis chapter to talk
about the PR strategies at EPE.
It runs a long 37 minutes however he does talk about some interesting thoughts
- "The Elvis Brand"
- What EPE puts financial investment in (ie Nissan commercial)
- Modern Family TV show.
- Fan studies and marketing
- Social Networking
- The EPE website & facebook
Source; EPE / EpGold